About Us

My passion for wildlife conservation ignited in 1988 when five Northern White Rhinos, a critically endangered species, were tragically killed by poachers. Today, only two remain—both female—living under protection in my home country of Kenya [Read Story Here].

Born and raised in the heart of Kenya, I grew up surrounded by the breathtaking beauty of its national parks, vibrant forests, and pristine coastlines. Guided by my father, an avid outdoorsman and conservationist, my deep bond with nature grew into a lifelong commitment to protecting our planet's precious biodiversity.

Although I've dedicated both time and resources to conservation efforts over the years, I always felt there was more I could do. This drive inspired me to create Habitat Threads—a brand designed not only to celebrate the wonders of wildlife but also to amplify our collective impact.

Every purchase from Habitat Threads directly supports vital conservation efforts worldwide, helping protect endangered animals, marine life, and fragile ecosystems. When you choose our apparel, you’re doing more than just wearing your values; you're actively participating in a global movement to safeguard our planet for future generations.

Together, we can make a meaningful difference - one thread at a time.

Thank you for joining our mission.

Founder and CEO

Sid Raul